The context Account:
The context does count, because as discussed in the following video analysis, expressions or statements taken out of the place makes the meaning or intent that the issuer had lost and cause the opposite effect.
It is therefore appropriate to quote and try to express what you really want to skip pass and expressions that may cause misunderstanding.
Fear Factors:
certainly fear as a tool of persuasion is a factor that can determine elections and important decisions in a social group. As we will see in this video we see how the distortion of the data to generate fear, motivates change public opinion and opt for certain stance, influenced by fear.
Trujillo Bohemian 
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