The name "mod." comes from the "modernism", understood as an expression and attitude towards life. Mods subculture existed as clear-cut between 1959 and 1965, and their sophistication defined the youth rebellion of that era. They are the authors of an unprecedented lifestyle that was imposed on British culture that still survives, through changes in fashion and music, which are its main axis.
The movement began in the late 50's, when some youths of the suburbs of London, on all boys, belonging to the working class, decided to mark distance from the mass that surrounded them, venting his passion narcissistic. They were interested in the new aesthetic "modern" Italian suits, rhythm & blues and modern jazz.
Modernists were interested, generally, in the styles of Europe: Italian scooter driving, drinking espresso, cut their hair style and saw French New Wave cinema. London frequented the same clubs that students studying French and their clothes. The mods will see themselves as citizens of Europe and the world, rather than simply British residents. The modernists also were intellectuals, and read to the beat poets and writers existentialists.
practiced a philosophy of "clean living under difficult circumstances." They wanted only the best of the best: the best music, the best clothes, the best books, the best means of transport ... are rarely the most expensive or the most popular, although they may be at times.
From its roots in the jazz scene in SOHO 50, passed by the British blues scene, with figures such as Alexis Korner, Rolling Stones, the Animals and the Yardbirds. At that time many discover they are part of a broader movement. American soul dancing and Jamaican ska and bluebeat up some British bands began to play that kind of music. First, groups such as Georgie Fame and the Blue Flames and Geno Washington. After The Small Faces, the Who, the Birds, the Creation, the Action, Graham Bond Organisation and Spencer Davis Group would be the main mod bands.
"Forward and learn" are key words the essence of modernism. Concepts such as movement, action and creation were well established in the minds of the mods and they identified in frantic trips back and forth from the city.
the day, with her scooter full of accessories, visit the shop to improve his looks, the barber shop to adjust the haircut or the business of discs purchase the latest news. Everything was ready for the night, during which they could discuss their latest acquisitions, and hear his unstoppable energy dancing in London clubs or party to party here and there. To always feel hyperkinetic, mods made massive use of pills, amphetamine known as "purple hearts."
The "progress" meant the search for what might be at the forefront of music or clothes, then leave when it was massive and banal. Only in this way could dip into the modern lifestyle, cultivating and progressively refine it by confronting the most sophisticated. This meant "Learn."
The modernist painting underwent some modifications in the early 60's. The jacket, made to measure, took three or four buttons and it was black or tonic. The shirt was usually short neck and rounded edge on the pulse cufflinks were popular. The knot in his tie was narrow. Moccasins could be crocodile skin and other colors. The pint was more casual shirt with the laurel of Fred Perry, Levi's jeans with small folds, the "Desert Boots Clarks," Bowling Shoes "and Ben Sherman shirt. To protect from the weather while traveling on the scooter, wearing the parka adorned with symbols mods like arrows, targets and British flags. Lambretta "third" or "TV" and Vespa "GS" models were used and had many accessories.
Obviously there was also a female version of the mod: the modette. Initially, some men wore clothes as "sta press" Levi's, Perry shirt and moccasins. By the year 65, the mod look of the girls was influenced by the diffusion of "pop art". Born the whole or three-piece dresses, decorated with geometric shapes and bright colors. The style was also characterized by the cutting of hair: smooth, with the race by half or caput.
From the modern phenomenon of 66 significant changes lives. Reclaiming the class origin of the movement against the opening into the middle class, were the hard mods. Away from the psychedelic influence "Swinging London", they took a pint more casual shirt and boots Lonsdale. Preferred to listen to the original ska and then haunt northern soul clubs of Wigan.
The appearance in the music of the Jam's Paul Weller, author of an energetic power pop that does not despise the blues and soul elements, reinvigorated modernism. The "Modfather" Weller as they call it is always a role model: Many divers begin using arrows decorated with shoes and Coke. We
in 79, in the mod revival. In cinemas have Quadrophenia, F. feature Roddam produced by the Who. Despite criticism from more orthodox than point to some stylistic flaws, the film reconstructs the modern life of the 60, showing the various aspects and weak points of disagreement. Thus, in the 80's, parka, scooters and smart suits flourish in numerous events organized throughout Europe. There are new bands like the Chords, Secret Affair and Purple Hearts.
In 1989, the modernist tradition was rediscovered in the new context of "acid jazz", which, unlike the former "Mod revival, kept alive the progressive spirit that has always been the real heart of the main The Mod movement Mod this fourth wave is its integration with the progressive spirit of tradition, wear clothes based on the current fashion for 60, and hear music that reflects current styles and instruments from the 60, while enjoying the original music and fashion. There are also many possibilities for a mod now thirty years of existence of a youth culture has given rise to many variations, each defined by styles ropay musical preferences. The ideal mod
never died, just reinvented itself in different ways: from London in the late 50's, with the beatniks in Soho, and his taste for bebop, and from the elegant mods of the early 60's to the emergence of the skinhead movement and Suedehead that inspired the music and style of 80's bands like Madness, the Beat and the Specials. Is also present in the UK northern soul scene, which saw thousands of young people in the north of England to devote their lives to buy the rarest American soul records, the soulboys of Essex in the late 70's, sportswear casuals early 80's and the acid house scene at the end of the decade. The trendy yet live, many followers of hip hop using the paint of the first modernist jazz. Different names, different clothes, different disks, but all united by a unique perspective of their lifestyle.
budgets missing Today live as the first pioneers of the style, but can be expressed differently. Let's go. In essence, this is also modern.
By: Diego Alcapone
Sources: geocities.com / modssoria /
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